Market Report 2024: The Rise of the Specialty Coffee Market

Welcome to our comprehensive market report on the specialty coffee market for 2024. The specialty coffee market has experienced remarkable growth in recent years, driven by increasing demand for high-quality and sustainably produced coffee. In this report, we highlight current trends, growth forecasts, and key players shaping this market.

What is Specialty Coffee?

Specialty coffee is distinguished by the highest quality standards from the coffee plant to the finished cup. Only coffees that score more than 83 out of 100 points can be designated as specialty coffee. These high standards are set by the Specialty Coffee Association (SCA).

Market Analysis

Current Market Situation

The global market for roasted coffee is approximately $80 billion, growing at a compound annual growth rate (CAGR) of 4.5%. Specialty coffee, while representing only 10-20% of the total volume, already accounts for 40% of the market revenue. By 2032, specialty coffee is expected to reach a revenue share of nearly 70%.

Trends and Growth Forecasts

  • Sustainability: More companies are adopting sustainable farming practices and fair trade.
  • Technological Innovations: New technologies are improving quality and efficiency in coffee production.
  • Changes in Consumer Behavior: There is increasing demand for high-quality and sustainably produced coffee.

Market Growth

The specialty coffee market is expected to grow at an annual rate of over 11%. The rising awareness of flavor diversity and the importance of sustainability is driving demand and increasing consumers’ willingness to pay a premium for high-quality coffee.

Key Players in the Specialty Coffee Market

  • Starbucks Corp. (SBUX): Market leader with strong global influence..
  • Keurig Dr Pepper, Inc. (KDP): Major player in single-serve coffee systems.
  • JDE Peet’s NV (JDEP): Extensive portfolio of specialty coffee brands.

Sustainability and ESG

Sustainability plays a central role in the specialty coffee market. Companies are increasingly investing in environmentally friendly farming practices and fair trade to reduce environmental impact and improve the living conditions of coffee farmers. Integrating ESG (Environmental, Social, and Governance) criteria into business strategies is becoming increasingly important as investors pay more attention to companies’ practices.

Challenges and Opportunities


    • Increasing competition, transparent supply chains, and availability
      fluctuations due to political instability and climate change in
      producing countries.


    • Opportunities: Adaptability and unique selling points offer growth opportunities for both large and small companies.


    The specialty coffee market offers significant growth opportunities, attracting both investors and coffee enthusiasts. With an increasing focus on sustainability and quality, this sector is well-positioned for further growth in the coming years.

    For more information about our specialty coffee indices visit this article:

    The Specialty Coffee Index

    Sources: Statista, International Coffee Organization (ICO), Specialty Coffee Association (SCA), farmersvaluefirst research